Real-time visibility into and objective measurements of people’s eye movements introduces speed and efficiency to many business decisions companies are struggling with, from allocation of the business marketing budget to appropriate project governance.
Eye tracking by EyeTech delivers advanced eye data for deeper, meaningful insights into how people gather information, what influences their actions and decisions, how they allocate attention, and other underlying cognitive processes associated with human behaviors.
With eye tracking, our partners can better understand how people look at prices, shelf positioning and more to take the guesswork out of conversion rate optimization and marketing budget allocation.
Eye tracking is not solely applicable to marketing and consumer research. Our solutions are used by thousands of labs to expand psychology research, usability testing, human tech interactions, and more.
We work with enterprise application developers to extend the capabilities of eye tracking within their own apps. With a FPGA-based framework, we can easily streamline and simplify integrations, so you can develop and deploy quicker with reduced risk and cost.