Research

GLEAN INSIGHT FROM EYE DATA. POWER DECISION MAKING.

Real-time visibility into and objective measurements of people’s eye movements introduces speed and efficiency to many business decisions companies are struggling with, from allocation of the business marketing budget to appropriate project governance.

Eye tracking by EyeTech delivers advanced eye data for deeper, meaningful insights into how people gather information, what influences their actions and decisions, how they allocate attention, and other underlying cognitive processes associated with human behaviors.

With eye tracking, our partners can better understand how people look at prices, shelf positioning and more to take the guesswork out of conversion rate optimization and marketing budget allocation.

Eye tracking is not solely applicable to marketing and consumer research. Our solutions are used by thousands of labs to expand psychology research, usability testing, human tech interactions, and more.

We work with enterprise application developers to extend the capabilities of eye tracking within their own apps. With a FPGA-based framework, we can easily streamline and simplify integrations, so you can develop and deploy quicker with reduced risk and cost.

THE EYETECH DIFFERENCE

TUNABLE EYE TRACKING TECHNOLOGY

Adjust eye tracking sampling frequencies (up to 500Hz) to meet your research needs.

DEEP LEARNING & ADVANCED ANALYTICS

Leverage our state-of-the-art machine learning algorithms, AI, and advanced analytics for pattern identification at scale.

EYE TRACKING API FOR APP DEVELOPMENT

Gather robust data, and glean consumer insights at a pace and scale never seen before.

LOCKED DEVICE CAPACITY

Locked versions of devices available. Allow interaction exclusively with your specific application.

UNMATCHED ACCURACY POWERED BY PROPRIETARY ALGORITHMS

Achieve unparalleled accuracy and precision with market-leading gaze finding algorithms used to determine a user’s eyes, pupils and other features.

LONG- AND SHORT-RANGE EYE TRACKING

Capture a subject’s eye movement in real time with short and long distance eye tracking options. Our trackers can mount directly to a laptop or interactive display screen to track eye movement 150-300cm away.

LET'S CONNECT

Have some questions? In need of a partner that has the precision to get the job done – and done well? We would love to hear from you.

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